With 25+ years’ experience in the ICT industry, of which over 14 years in South Africa, Josine Overdevest works as an entrepreneurial consultant in the digital development space. Through her company Bamboo Rock she develops and executes projects connecting people and technology, together with partners from different parts of society.

She’s excited about the potential of digital solutions and digital skills development in the education sector and loves being involved with projects for student and teacher development.

Develop & execute

Content management and community management for, the online platform for teacher development in the 147 District Teacher Development Centres (DTDCs) nationwide.

Building relationships with partners in the digital content space and contributing to the introduction of e-libraries.

Implementation of BBBEE – management for Solid Green Consulting resulting in Level 2 verification

Implementation of Vodacom Mobile Education project, nationwide public-private partnership aimed at teacher development in ICT and Math & Sciences.

Implementation of marketing strategy for company in financial trading & portfolio management software

Agent for SAP Growth Support Services Program ( for SME’s

Project management of selection and implementation of business critical software application for asset based finance company.

Delivery of Marketing Plan for telecommunications services provision in under serviced (rural) area for applicant for Universal Service License and preparation of bid team for hearings

Facilitate mobile data services company in establishing business in South Africa. Business is provision of (market) information to emerging farmers using Internet and cell phone technology.


Strategy consulting

Development of an Informal Market Strategy integrating both commercial and CSI objectives for SA mobile operator

Development of business plan and fundraising for emerging farmers Information Portal for the Buhle Farmers’ Academy.

Delivery of Strategic Market Positioning Report for IT company in financial services market

Delivery of Business Proposition for implementing Broadband Powerline Communications for start-up PLC company

Delivery of concept document on business and distribution models for mobile value add services to poor markets

Delivery of the Internet for Public Schools (Edunet) concept for the Department of Communications.

Delivery of strategy for South African mobile operator aimed at developing the corporate market and expanding portfolio to retain and expand market share and EBITDA margin after market saturation.


Market research on digital publishers, e-education material and the distribution value chain in South Africa for European digital content company.

Recurring research on the status of the implementation of E-education and corporate involvement in SA’s public schools

Research on entrepreneurship in SA’s townships: understanding the impact of social and cultural norms and recommendations on entrepreneur coaching

Delivery of Market Study on South African mobile prepaid market for consortium of local and overseas companies to substantiate their decision for South African market entry

Mentoring & training

Mentor for University of Johannesburg Strategic Communications interns to develop the Flying Cows of Jozi brand.

Guest facilitator to the Short Learning Programme Managing and Leading with Digital Technologies at the Faculty of Education at the University of Johannesburg.

Organisation and facilitation of provincial workshops for management and staff of the 147 Department of Basic Education District Teacher Development Centres (DTDCs) enabling both technical and operational management of the centres.

Mentor for Femtech support programme for women in technology enabled/innovative growth businesses.